Our Faculty are Amazing
Our faculty were handpicked because they are leaders in their fields of study and because they are dynamic educators committed to making the online education format even better than the traditional classroom experience. They have won awards for both their professional achievements and their teaching expertise. Let us introduce …
Courses - Writing for Digital Media (MEJO 711)
Andy Bechtel teaches editing and writing for print and digital media. He joined the faculty in 2005. Bechtel has nearly 12 years of editing experience in newspapers, primarily at The News & Observer in Raleigh, N.C. His other experience includes work as a copy editor and page designer at the News & Record in Greensboro, N.C. While teaching at UNC, he worked for a summer at the website of the Los Angeles Times. Bechtel is a member of the American Copy Editors Society, and he has served as a member of the Executive Committee of ACES. He has also written several articles for the ACES newsletter and website. Bechtel is the author of two online courses for Poynter Institute’s NewsU: one on the fundamentals of editing and another on alternative story forms. He also has written reviews and articles for publications such as Journalism & Mass Communication Educator, Society for News Design Update and the North Carolina Media Law Handbook.
Mark Briggs brings years of experience and an online teaching background to the MATC program. He is the author of "Entrepreneurial Journalism," a book about the rise of journalism startups and how to start your own journalism business, published in 2011. He previously wrote "Journalism 2.0: How to Survive and Thrive in the Digital Age," which was published by J-Lab and the Knight Citizen News Network in 2007 and downloaded as a PDF more than 200,000 times in English, Spanish and Portuguese, and "Journalism Next." Briggs is director of digital media for KING 5 television in Seattle and served as a Ford Fellow in Entrepreneurial Journalism at the Poynter Institute from 2010 to 2012. Previously, he co-founded Serra Media, a Seattle-based technology company, and spent nine years running newspaper websites in Everett and Tacoma, Wash. He is also co-founder of Fork, an iPhone app for food photography. Briggs has served as a speaker, trainer and consultant about journalism in the digital age for various projects around the United States, Europe and the Middle East. He is a 2000 graduate of the MJ-school's residential master's program.
Ph.D., University of Alabama
B.S., University of Tennessee
Courses - New Media and Society (MEJO 715)
"This course gives students the opportunity to ask big questions about the practical skills they are learning in other MATC classes. How are new technologies influencing us as individuals and in our communities? What effect will advances such as virtual reality and artificial intelligence have on our society, and what role do communication professionals play in the development of these emerging technologies?"
Rhonda Gibson joined the School of Media and Journalism faculty in 2001, and she served as the MATC academic director from 2011-2014. Her teaching areas include journalism writing and reporting, media ethics, sexual minorities and the media, and mass communication pedagogy. Rhonda has also taught online for six years. Before coming to UNC-Chapel Hill, Gibson was on the faculty at Texas Tech University, where she received the inaugural Wendell Mayes Research Scholar Award and the L.U. Kaiser Innovative Teaching Award. She has also taught at the University of Houston and the University of Alabama-Birmingham. Her research focuses on the effects of exemplification in journalism on issue perception and the effects of images of sexual minorities in the media. Her research has been published in Journalism & Mass Communication Quarterly, Communication Research, Newspaper Research Journal, and Journalism & Mass Communication Educator, among other publications. She is working on a book examining the changing communication strategies and public opinion regarding same-sex marriage.
Courses - Digital Data and Analytics (MEJO 713)
"We live and work in a world where it is not only the amount of data being generated that is growing at record rates, but the variety of different types of data and the speeds at which it is being generated and/or delivered are also increasing tremendously. Accessing and analyzing this data effectively and efficiently requires a new set of skills."
Joe Bob Hester teaches courses in advertising copywriting, media planning, and campaign planning, and he advises students competing in the AAF National Student Advertising Competition. He joined the faculty in 2001. His primary research interest is research methodology, particularly the use of computational social science approaches. Other research interests include advertising, social media and media agenda setting. He is author of a chapter in "Advertising and Society: An Introduction" and co-author of a chapter in the textbook "Advertising & The Business of Brands." He has published research articles in Journalism and Mass Communication Quarterly, Newspaper Research Journal, Journalism and Mass Communication Educator and other journals.
Ph.D., University of Oklahoma
M.A., University of Oklahoma
B.A., University of Central Florida
"Communication professionals must be able to think critically and innovatively about the ways in which audiences are using communication products and services. Understanding the logic, methods and ethics of research is essential in helping our students develop that ability."
Anne Johnston has taught research methods for eight years, three of which she has taught online. Her research interests include political communication, political advertising, women and politics, and diversity issues in the media. She is the co-author of the 2001 book, Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising. During the 2004 U.S. presidential campaign, Johnston served as a member of a national consortium of scholars, researchers and students studying the communication and media used during the election. She is co-director of The Irina Project (TIP), which provides resources for the responsible and accurate reporting of sex trafficking. Johnston was selected as the 2004-2006 Julian W. Scheer Term Professor in the School for overall excellence.
Ph.D., University of North Carolina at Chapel Hill
M.A., North Carolina State University
B.A., University of North Carolina at Chapel Hill
firstname.lastname@example.org | twitter.com/kmoore629
Courses - Strategic Communication (MEJO 720)
"We will explore how marketing communication has been informed by public relations history while at the same time is being transformed by non-traditional practices and digital communication. We find in this exponentially cluttered information environment there are vast opportunities to engage and connect with publics and create meaningful change."
Kimberly Moore is vice president of marketing and external relations for North Carolina Mutual Life Insurance Company. Before joining North Carolina Mutual, she consulted for several universities and held faculty positions at North Carolina A&T State University and North Carolina State University. Moore earned a bachelor’s degree and a doctorate from the UNC School of Media and Journalism and a master’s degree in English from N.C. State.
Ph.D., University of Minnesota
M.A., University of Minnesota
B.A., University of North Carolina at Chapel Hill
Courses - Media Law for the Digital Age (MEJO 718)
“Learning the law of digital communication will prepare you to work in the new world of remixing, framing and anonymous posts. Loving the law will make you happy.”
Cathy Packer’s two major research interests are reporter’s privilege law and the law governing public and media access to government information. Packer teaches media law and Internet law to undergraduate and graduate students and is a co-editor of the North Carolina Media Law Handbook, to which she contributes the chapter on access to state and local government records. Packer was honored with the 2010 David Brinkley Teaching Excellence Award for her dedication to her students – undergraduate and graduate alike. She serves as faculty director of the UNC Center for Media Law and Policy, a joint program of the UNC School of Media and Journalism and the UNC School of Law. Packer also organizes UNC’s First Amendment Day, a day-long, campus-wide event that both promotes a vibrant marketplace of ideas on campus and encourages tolerance for the ideas with which one disagrees.
M.A., University of Missouri
B.A., Colgate University
"We are not only teaching our students to adapt to a changing industry. We are also teaching students to be agents of change, creators of the future."
Laura Ruel teaches visual communication and multimedia journalism. Before coming to UNC in 2004, she was inaugural director of the Estlow Center for Journalism and New Media at the University of Denver. She is the founder of the Society for News Design's Best of Multimedia Design competition. She was project leader for the Poynter Institute's Eyetrack III research and is co-founder of DiSEL, the Digital Storytelling Effects Lab. Since 2009, she has been executive producer of the award-winning multimedia project, poweringanation.org. Before joining the academic world she worked for more than 15 years at a number of publications including the South Florida Sun-Sentinel, the Omaha World-Herald and the Rocky Mountain News.
Courses - Information Visualization (MEJO 717)
"Great information design in interactive multimedia is about integrating the content, the media experience and the presentation into a single, seamless story."
Lisa Villamil is an information designer with almost 20 years experience as a creative director, interaction designer, information architect and communications director. She is passionate about the possibilities of integrated media to tell compelling stories. Lisa works on commercial and editorial projects designing and leading multimedia teams to produce interactive design, data visualizations, animations, motion and print products. Project experience includes start-ups and product development in the U.S. and Middle East, information architecture and brand strategy for digital agencies in the U.S. and Europe, museum interactive exhibits and games, and digital and print publication design. Lisa also serves as a research editor at the annual Cannes Lions International Festival of Creativity in France where she researches design and creative industry trends.