About the MATC Program
Our distinctive graduate-level program provides both practical new media skills and the leadership expertise needed by successful professional communicators. Our master’s program is new, but it has been built on years of online education experience. Learn more about how it fills the unique needs of working professionals.
The Master of Arts in Technology and Communication offers a rigorous and unique curriculum, enabling journalists and communication professionals to take on leadership positions in new media, journalism, advertising, public relations and internal communication. The MATC provides students with the knowledge and skills to solve communication problems using the new media tools that are transforming business practices. The program is taught by leading scholars and overseen by a talented group of administrators.
Each year the MATC admits one group of no more than 20 students. That group progresses through the program together over the course of two and a half years. Students regularly cite the camaraderie, support and network of their cohort as a valuable asset. Don’t take our word for it; see what our students have to say in the Student Experience video.
Classes are kept small to create a highly interactive, graduate seminar experience that places an emphasis on dynamic interactions and challenging material. Students take a set curriculum of nine courses and complete a final project and examination at the end of the second year.
MATC courses are designed to take full advantage of the inherent benefits of online instruction by leveraging and seamlessly integrating Web-based content and tools. All courses use an asynchronous course management system, which means students can access all of their course material at any time and engage with classmates and instructors day or night. The MATC does feature one-hour synchronous sessions in some courses. These sessions are recorded for students to watch on their own time. Many student do attend live and find the face-to-face time valuable. MATC students are able to continue their careers and maintain their family commitments with the flexibility to complete coursework around other activities.
The MATC builds on the success of the School’s Certificate in Technology and Communication program, which has been offering quality online courses for over a decade. The school imagined the Certificate as a way to re-educate communications professionals whose careers, professional practices and industries were being disrupted by web technologies.
In 2008, the School received a grant from UNC General Administration to explore expanding the Certificate into a master’s degree. The School conducted a comprehensive market research study to measure interest in a master’s degree focusing on digital media applications and theories. A Web survey and interviews confirmed extraordinarily high interest in the proposed degree. School faculty and administrators spent two years developing the all-new MATC curriculum, while vetting it with a variety of interested parties and industry professionals, to ensure the degree’s relevance in an ever-changing media landscape.