Curriculum

The school's curriculum takes into account the evolving nature of the journalism and communications industries, including the increasing need for professionals to be conversant with a variety of communication tools.

To learn more about the course requirements for each specialization or to print an academic worksheet, please visit the detailed specialization page.

Goals

  • Enable students to understand the roles of media in society and media’s social, economic and political impacts locally, nationally and globally.
  • Enable students to conceptualize and produce news and information.

Overview

JOMC Core

9 credits

Journalism or Advertising/Public Relations Core

6 credits

Specialization

12 credits

Immersion Area

6 credits

 

33 credits total

Students may take up to 40 credit hours in the school.

Core

Required of all journalism and mass communication majors, these courses provide the necessary foundation for future communications professionals.

  • JOMC 141: “Professional Problems and Ethics”
  • JOMC 153: “Newswriting”
  • JOMC 340: “Introduction to Mass Communication Law” (prerequisite 153)

Advertising / Public Relations Curriculum

The advertising/public relations curriculum prepares students to communicate on behalf of organizations, including corporations, government agencies, nonprofit and advocacy groups, and public relations and advertising agencies. Students learn to develop persuasive advertising messages or focus on strategic communication efforts for an organization. Both are pursued within an ethical framework of communication.

Advertising / Public Relations Core

  • JOMC 137: “Principles of Advertising and Public Relations”
  • JOMC 279: “Advertising and Public Relations Research” (prerequisite 137)

Advertising / Public Relations Specializations

Journalism Curriculum

The journalism curriculum prepares students students to present news and information with the intent to better inform society — through broadcasting, writing, photography, graphic design or multimedia. Students learn techniques and theories to conceptualize information within the context of an independent press.

Journalism Core

  • JOMC 221: “Audio-Video Information Gathering” (prerequisite 153)
  • JOMC 253: “Reporting” (prerequisite 153). Students are encouraged to take this simultaneously with 221. Editing and Graphic Design students take 157 instead of 253.

Journalism Specializations

Immersions

Students must complete at least two courses from a single immersion area.