Spring Commencement 2018

Saturday, May 12, 2018 - 3:30pm

Carmichael Arena

About the event

The UNC School of Media and Journalism will hold its Spring Commencement ceremony in Carmichael Arena at 3:30 p.m. on Saturday, May 12, 2018.

Susan Fowler Credle ’85, global chief creative officer of advertising giant FCB and a creative powerhouse in the field, will deliver the commencement address.

No tickets are required, and there is no limit for attendees. Graduates are welcome to invite as many family members and friends as they wish. The ceremony typically lasts 1.5 to 2 hours.

The University-wide commencement ceremony will be held in Kenan Stadium at 9 a.m. on Sunday, May 13, 2018. More information on the University ceremony is available at commencement.unc.edu

Program

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Information for graduates

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Information for family and friends attending

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About Susan Credle

Susan CredleSusan Fowler Credle ’85, global chief creative officer of advertising giant FCB and a creative powerhouse in the field, will deliver the 2018      Spring Commencement address to graduates of the UNC School of Media and Journalism on Saturday, May 12, at 3:30 p.m. in Carmichael    Arena.

Credle — a 1985 graduate of the MJ-school who grew up dividing her time between North and South Carolina — couldn’t swing a summer trip to Europe after graduation. Instead, she flew a discount airline one-way to New York City, landing a job as “bathroom-break girl” for the    receptionists at legendary advertising agency BBDO, with a side job checking coats at a restaurant nearby. Over the next 24 years at BBDO,    she navigated her way to executive vice president for creative, drawing comparisons to the fictionalized Peggy Olson character from AMC’s period drama Mad Men.

At BBDO, Credle created award-winning work, including the reinvented M&M “spokescandies” — Credle herself voiced the sexy green M&M character — and other clients like the fresh-to-market Cingular Wireless. Cingular was founded in 2000 and put on the map by BBDO during the 2001 Super Bowl, helping to build a brand valued at over $9 billion by the time Cingular was acquired by AT&T Wireless in 2007.

In 2009, global advertising agency Leo Burnett Worldwide convinced Credle to join them in Chicago. There, her efforts to grow a collaborative environment and nurture new and existing clients created unforgettable advertising efforts such as the Allstate Insurance “Mayhem” campaign and Secret’s anti-bullying “Mean Stinks” initiative.

Six years later, FCB CEO Carter Murray invited Credle back to New York as his creative partner, naming her global chief creative officer in January 2016. A coveted leadership position, the FCB post affords Credle a powerful global platform with more than 8,000 people across 120 offices in 80 countries.

Livestream

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For more information

If you require other accommodations, please contact Communications Director Kyle York at (919) 966-3323 or sky@unc.edu.